A GREAT STORY ALLOWS YOUR COMPANY TO:
🔭 Find more customers
💰 Raise money, at better valuations
📐 Align & power marketing efforts
📈 Shorten sales cycles
🛠 Build up brand equity
🌍 Enter new markets
💭 Establish thought leadership
👩🏽💻 Hire + retain talent & scale culture
I HELP EXECUTIVES WITH:
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Story & narrative development
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Brand identity, messaging & positioning
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Content strategy & brand publishing
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Thought leadership
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Naming, tone, & copywriting
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Product design & development
IN SECTORS LIKE:
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🤖 Data, AI & ML
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📶 Wireless networking & cybersecurity
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⚡️ Data & Intelligence
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🚠 IoT, cities & transport
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📱 Consumer mobile apps & web
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🇪🇺 EU ↔️ 🇺🇸 US strategy
RECENT CONSULTING WORK
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Helped CEO of a B2B wireless vendor write & publish op-ed in major tech publication -
Positioned router cloud management startup as an industry disruptor in fundraising
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Devised & executed e-commerce strategy for premium ceramics vendor
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Redefined tone & voice of a consumer app in interface copy and messaging
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Helped advertising & movie production company position itself to enter the US market
BACKGROUND
In helping clients, I leverage skills & insights from years of work in journalism and as a tech startup founder & CEO.
🗞 Global Journalism
Former reporter for WSJ & AFP from Italy, France. MS from Columbia Journalism School. Trilingual, based in NYC. One of the earliest contributors to Business Insider & Foreign Policy blog → Writings
📱 Tech Founder & CEO
Led team of designers, developers. Brought app to market that was picked among the "best new apps" by Apple Italy, and covered by national press, TV.
🌏 Marketing
VP of Marketing at audience intelligence company Pulsar, leading brand, content and marketing research functions.